It’s about more than Shampoo…

Last night we had a great Club SuperStar Monthly Mentoring Call on “Are you leaving MONEY on the table?” We discussed how retailing products in your salon or styling business can increase your income without necessarily increasing the amount of ‘work’ you do or how many clients you service. Retailing can be a very ‘loaded’ topic, so before we could dive right into how it could be a big plus that stylists and salons are missing out on, we had to clear a few things out of the way ! Namely, the reasons WHY we don’t do it or don’t feel like it can work for us. And last night we did just that. Over the next few blogs I’ll share some of what we covered. If this is an area that you and/or your team struggle with (or just want to improve), I suggest you consider listening to the entire ‘class’. It’s available on an MP3 Download for only $19.95, email me at miki@BeautySuperStars.com

One of the first things that we tackled was the question that’s in the back of just about everyone’s mind, “Will anyone buy?”, “In this economy, nobody’s spending, so this probably isn’t a good time to start”. We quickly dispelled that myth with a few questions that you can ask yourself, your friends, coworkers and clients.

1. How would you rate the economy in your area? On a scale of 1-5 with 5 being the best “boom” time ever and 1 being the worst ever. Our Club SuperStar ‘veterans’ are so focused on their own business growth that they couldn’t say, but we landed at an average of a ‘3’.
2. Have you been out to dinner in the last week or month? Everyone on the call had been out, some a couple of times and some had to wait to be seated – so they weren’t the only one’s eating out!
3. Have you gone shopping to buy something in particular? Everyone on the call had, whether it was Grocery store, the Mall or a single store.
4. Did you buy anything that wasn’t on your list or something you didn’t set out to buy? EVERYONE said yes! Stores are set up for you to see (and buy) ‘extra’ - and despite the news reports, people still are! The question is, are they buying from you?

So according to our informal poll, it’s an ideal time for retailing (as it always is)! And a great way to boost your income as some clients may stretch out their visits. Stay tuned for the next installment when we’ll explore The “Tickle” Factor, what does your client WANT (not need!) and what will she do to get it?

Miki Wright, Salon Business Coach
http://www.beautysuperstars.com/
"When Beauty is your Business..."

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