The "Tickle" Factor

On our “Club SuperStar” Monthly Mentoring Call, “Are You Leaving Money on the Table and Why?” conference call this week EVERYONE admitted to buying something ‘extra’, that they hadn’t planned to buy. And as we explored the ‘why’ of it further, one of our Club Members said she bought it because it ‘tickled’ her! And, believe it or not, that’s really why we buy just about anything and everything we buy. All of us! Whether you think we buy based on logic, we really buy based on emotion! Big things like houses and cars – think ‘Aw, there’s a swing in the backyard for the kids’ or that ‘new car smell’. All the way down to the candy bar you ‘happen to’ pick up as you check out at the grocery store!

Big businesses know this and work it to the max. How can we make our salons ‘tickle’ our customers? One thing is realizing that the entire Salon experience is really a ‘sensual’ one – meaning it engages all (or a lot) of our clients senses. The ‘touch’ of a relaxing shampoo, the relaxing (or funky) décor they ‘see’ and the music they ‘hear’ when they come in, the ‘scent’ of the salon, whether it’s the fragrance of a candle or a smelly perm! Even getting to share and have fun with you adds (or subtracts) from their experience!

Another is to stock things that make them want to 'pick them up' or 'try them on'. In addition to hair care products and accessories, what about

• candles
• lotions, body butters or oils
• foot scrubs or bath gels

Your clients may even enjoy special teas, chocolates and other ‘quick’ gift ideas, even breath mints! And, what about a little ‘bling’? Handbags, make-up, and I just heard ‘Romance Novels’ are selling off the shelf! Why not have a few for your clients to read under the dryer and have them available to buy, so they can finish the end of the story??? The list is endless and only limited by the things that your clients buy anyway! Ask them where they shop. Do they like candles and other fragrant items? Spend a little time to find out who they are and what they like. Bring in 'the Tickle Factor' and watch your business go ‘ka-ching’!

Next time we’ll explore 'The Power of the ‘Bling’ and other HIGH Profit items'!

Keep reaching for the 'Stars,

Miki Wright, Salon Business Coach http://www.beautysuperstars.com/

"When Beauty is your Business...

"Join me on my www.Facebook.com/MikiWright profile and fan page and if you www.Twitter.com/MikiWright, follow me, so I can follow you!

P.S. Be sure to join us as TORAIN shares ALL about "Buying Commercial Hair" on Monday, April 13th at 7:30pm EST Visit http://www.beautysuperstars.com/ "Where's Miki Wright" to sign up! It's only $39 (and you'll get a FREE MP3 download of the call!