As we continue our series on “Surviving the Economy” we want to use every tool in our toolbox to get new clients and keep our current ones coming back. Many more stylists are using a computer to keep their business records, to create marketing materials and event to surf the web, while at the same time many clients are on a computer all day long and have come to rely on finding the products and services that they want to use and buy on the internet. Can they find you and your services there? If you’re reading this blog, you’re already on the internet (and are a step ahead of many of your colleagues), but are you using it to the max?
Website – Having a website can give you instant credibility. Use your website to showcase your work, provide your phone number and address, answer frequently asked questions (FAQ’s) and to promote specials. It’s also great if you happen to change locations, as long as your clients have your website address, they can easily find you.
Online Advertising - on referral sites and advertising sites where people can find you (many are free), such as www.craigslist.org for placing ads, www.BlackStylists.com and www.AfroHair.com to name a few. Many of these sites spend their time and money to land at the top of the search engines, which means you can be found easily by lots of people with very little effort on your part. And of course, there is paid advertising online. Just like offline ads, be sure you know what you’re getting for what cost and be sure to track your results!
Email your clients with upcoming events, special offers and to quickly fill a cancellation. The power of email is awesome. With the stroke of one quick click, you’re in contact with all (or a select group) of your clients at one time. Be sure to update your client contact info and get their email addresses.
E- Newsletter – keep them in the loop with tips and news about what you’re doing, classes you’re taking, upcoming events and promotions. Just another way to let them know you care, keep them thinking and talking about you and they can easily forward it to their friends and family! (www.BeautySuperStars.com will have a great tool for this coming soon)
The possibilities on the internet are unlimited! If you haven’t been taking full advantage of this resource, I invite you to dip your toe in the water. After all, most of it is FREE, so what have you got to lose? And better yet, what happens if you get just one (1) new client??? Can you spell ka-ching?
Stay tuned for tip # 5, “Get Lean and Mean”
Til next time,
Miki Wright, Your Salon Business Coach for Life
www.BeautySuperStars.com
For more info on the “how to” of using the Internet ‘to put clients in your chair’, email me at miki@BeautySuperStars.com for a ‘Special Offer’ on an audio CD with one of our BeautySuperStars Team Members, Beauty Photographer (and Internet Marketing guru), Keston Duke (www.KestonDuke.com)
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