Last time in Part 3 of our 'Surviving the Economy' series, we talked about several ways that you can 'Get out in the World' and meet people outside of your little world and let them know what you do - here are a few more suggestions! Choose one or two and just see what happens!
Host an event for a client – art show, book signing, financial planner, make-up artist! I work with Carolyn at Carolyn’s Creative Touch in Richmond, VA and next weekend she’s hosting a Clothing Show and Sale at the salon for one of her clients – it’s generated quite a buzz with clients that want to attend and of course, some will bring friends as well! It’s win-win-win!
Offer to do hair – as we mentioned for local fashion shows, sometimes clubs or sororities have formal events, what if you offered to ‘touch-up’ their styles for them or to put their hair up? What about plays, concerts and other events that come to town? Some of the performers will need something done to their hair while they’re in town…
Offer to present hair trends, fashion, make-up for groups – check the local newspapers and ask your clients for groups that may enjoy the learning the latest trends from an ‘expert’.
Volunteer – it’s a great way to serve and to meet new people! This month is National Breast Cancer Month and it might be a great time to get involved with a "Look Good, Feel Better" Program at you local hospital!
Promote your events to the press – Make it a habit to contact the press about all of the things that you do. It will increase your visibility and really confirm that you are indeed an expert!
Of course, use your imagination to come up with other ways to meet more people (and assuming you take great care of them), you will be the busiest stylist/salon in your area!
Look for tip # 4, “Using the Internet”
Til next time,
Miki Wright, Your Salon Business Coach for Life
http://www.beautysuperstars.com/
For more info on the “Get More Clients…” book, go to http://www.beautysuperstars.com/, and click "Books and More"
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