Tip #2 Keep in Touch!
As we continue our series on “Surviving the Economy”, there’s often a push to figure out how to get new clients. But what are you doing to keep the ones you already have and say ‘thank you’ or ‘you matter to us’? There’s a saying that “people don’t care how much you know, til they know how much you care”. Here are a couple of ways that you can easily and inexpensively stay in touch with your clients.
Online – When I ask groups of stylists how many of them are online, many of them (sadly) are not. When I ask how many of their clients are online, most of them say “Almost all of them”. There’s another saying, that you need to ‘go where the fish are biting’ and right now your clients are on the internet trying to find you – are you there??? ( Stay tuned - We will have more on "Using the Internet" in Part 4)
Mail – There’s nothing like getting a cute little personal envelope in the mail (something that’s not a bill!), you just can’t wait to open it. Your clients feel the same way. This will have a little more cost, but if one client comes in one more time in a year, it will probably cover the cost! Consider using snail mail just for birthdays and/or the Holidays. (listen in on our replay for “How to be Busy in January and February” at 1(218) 936-7995 Access Code: 397475 )
Phone – You can always call just to say ‘hi’, call to check on how your client made out with her new look, did she get lots of compliments or does she have any questions about it. Also, it can be great to call to update your records or to contact clients you haven’t seen in a while, just to check on them. Many times when you call, they’ll actually book an appointment and sometimes they may be with a friend and schedule them also!
These are just a few ways to “Keep in Touch” with your existing clients. You might be surprised that just showing you care will encourage them to come in more frequently, spend more money each visit, try new services and refer more of their friends! Let me know how it goes, miki@BeautySuperStars.com
To listen to the entire "Surviving the Economy (and Celebrating Successes)" Telephone Coaching call, check out our 72 hour replay line at 1-218-936-7995, passcode 794987 (available 24/7)
To join us on the next call, Join the Club, Club SuperStar, that is, visit http://beautysuperstars.com/clubsuperstar.aspx
Stay tuned for tomorrow’s tip on “Get Out in the World”!
Miki Wright, Salon Business Coach
http://www.beautysuperstars.com/
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