Step #3 in our series on “Surviving the Economy” is “Get Out in the World”! I started my book “Get More Clients, Make More Money, FAST!” with “I used to sit around waiting for clients, until I realized no one knew I was waiting!” If you’re like me and lots of other stylists, you can tend to think that clients are going to walk in and beat a path to your door. Some may, but will you starve while you’re waiting?!?
Here are several ways to let people know ‘who you are and what you do, without seeming ‘pushy’! And more importantly, have them asking you for your services!
Host an event in your salon – an open house, a grand opening, a product or service introduction, a class on haircare or make-up
Hair shows – have your own or do the hair for someone else’s fashion show(s) - be sure to get the hair credits in their program
Sunday or Monday night host a ‘Football Widows’ party
Or if your clients are football fans (or any sport), have a football party
Or what about a movie party (remember what we said in tip #2 about making your place fun)
Attend an event! That’s right, get out of the salon and do something social, you never know who you might meet – sorority meetings, business classes, book clubs, church events – meet people find out what they do and share with them what you do! I’ll bet they’ll be excited!
Matter of fact I just had a Coaching session with a stylist who wants to build her business and I asked her what outside activities she was involved with. She didn't have any, so I asked if she went to a church. That's a great place to get involved with activities and build relationships with lots of people! It turns out that she belongs to one of the largest churches in the country! She often doesn't attend (because she's working), so now her homework is to attend and get involved! It can't help but give her more balance in her life (all work and no play, makes Jane a dull girl) increase her spiritual growth and increase her clientele!!! That's what I call a real win/win!There are so many more ways to 'Get out in the world', to keep this short and sweet, I'll have to share those next time!
Til next time, try some of these out and let me know about your successes,
Miki Wright, Your Salon Business Coach for Life
http://www.beautysuperstars.com/
For more info on the “Get More Clients…” book, go to http://www.beautysuperstars.com/
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