Stylists from California, Atlanta, New Jersey and more joined us on a really hot Telephone Coaching Call on “Surviving the Economy”! Over the next few days, I’ll share some of the ideas that are designed to help you become ‘the busiest Stylist (or Salon) in your area’…
Remember the popular TV show “Cheers”? Their theme song says “Sometimes you wanna go where everybody knows your name…”. People, especially in troubled times, want to go where they can escape the troubles of the world, feel appreciated and have a relaxing, familiar experience. Why not at your salon?
Tip # 1 - Create a Community (and an Experience)
- Plan events – pre-holiday (shopping) parties? Upcoming Fashion (or hair or make-up) Trends? What about a class on “Styling Your Daughter’s Hair”??? Whatever you do, keep it simple, and make it more about the people and the experience
- Serve light refreshments in the salon – apple cider in the fall, hot chocolate in the winter, donuts on Saturday morning, etc.
- Make sure that all of your clients know each other and know what they do, so that they can support each other’s businesses, maybe host a “Meet and Greet” and while you’re at it, why not invite your entire community? Call your local paper and let them know what you’re doing.
- Why not hold a class on ‘Financial Matters’? Bring in an outside expert or ask one of your clients.
These are just ideas to help you and your salon ‘stand out from the crowd’ and keep clients talking about you, coming in for service and waiting to see what’s next! Make your salon the place where they want to come, even if they don't have an appointment! Try them out, come up with your own ideas (along with your team) and let me know the response!
To listen to the entire call, check out our 72 hour replay line at 1-218-936-7995, passcode 794987 (available 24/7)
To join us on the next call, Join the Club, Club SuperStar, that is, visit http://beautysuperstars.com/clubsuperstar.aspx
Stay tuned for tomorrow’s tip on “Keeping in touch”!
Til then,
Miki Wright, Salon Business Coach
http://www.beautysuperstars.com/
1 comment:
Your site is very helpful due to the economy! Good info.
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